Your ambition, with someone in your corner.

A private coach for ambitious work. It turns your north star into this week's few commitments, then coaches you through them on WhatsApp. It remembers what you said, spots the patterns, and tells you the truth.

Free for 7 days, then $29/mo. Cancel anytime.

Plans are easy. Follow-through is the hard part.

Most tools wait for you to show up. Percival does not. It holds the few commitments you chose, checks in every evening, remembers what happened, and carries the thread from one week to the next, so the work you care about keeps moving.

What you have today, and the gap:

• A to-do app (free): holds the list, never asks why the big one keeps moving to next week.
• A ChatGPT tab ($20/mo): brilliant when you show up, but it waits for you: no memory of your week, no commitments, nobody knocking on Tuesday evening.
• A human coach ($300/hr): deep, but episodic. An hour a fortnight, and it forgets you in between.
• A mentor or advisor: wise when you can get their time, but they are not checking in every week.
• Willpower (free): no structure, no witness. Motivation decays.
• Percival (yours): starts from your north star, remembers what you committed to, spots the patterns, and tells you the truth.

"Where do I go from here" gets an answer.

Tell Percival what you're working on and where you want it to go. It charts three honest routes from where you actually stand: tradeoffs named, nothing sugarcoated. You choose one, you shape it, and the coaching begins.

Ambition needs a system.

Willpower fades. Notes scatter. Good intentions lose to the inbox. Percival gives your work a cadence, measured against your own goals, not someone else's OKRs.

Daily: the check-in

Two minutes on WhatsApp at the end of your day. Percival knocks first, so you never have to remember to open an app. Honesty scores higher than green checkmarks, and coming back after a bad week scores highest of all.

Weekly: the ritual

Review the week honestly, then lock next week's commitments. Maximum four. Checkable, not vibes: "ship the board memo", never "work on leadership".

Quarterly: the review

The review that's yours. It turns a quarter of work into proof: what you shipped, measured against your own north star. Take it to your board, your boss, or your next chapter.

Compounds for years. Useful in minutes.

• Day 1, your path charted: three routes read from where you actually stand, mapped in minutes. You choose, then you shape it.
• Day 1, evening, the first knock: Percival opens the check-in on WhatsApp that evening, and every evening. You never chase your coach.
• Day 7, the first ritual: the week reviewed honestly, next week locked. The record has begun.

Accountability, on your rules.

Pick someone in your corner: a friend, a co-founder, a peer. You set the tripwires for when they get a nudge, and you decide what they see. Your partner is a witness, not a watcher.

A coach matched to how you work.

• The Stoic: calm, rational, long-horizon. "Clarity over chaos."
• The Commander: direct, exacting, never shaming. "Discipline is freedom."
• The Titan: systems, leverage, compounding. "Compounding is the strategy."

You have the ambition. Now walk the path.

Free for 7 days, then $29/mo or $174/yr. Cancel anytime.

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